Companies and organizations, although many compete in the same markets, produce comparable products and pursue similar economic ends, have a DNA that makes them unique and that is expressed through their mission, vision and values; three fundamental statements that communicate the identity and purpose of the organization. Following, we share the Mission and Vision of our Group with all, as the PRISMA Values are well known to all. They were concluded through a deep and committed process in which different colleagues from the Group participated, by contribution of experience and business insight plus a great deal of flexibility and creativity. From now on, let us all keep these guidelines in mind, which will also mark the strategy and good work of our Group.
A diversified, committed and innovative international group that shows passion and quality in everything it does. “VISION “ To be a leading Group in the distribution of products and services, generating value in our environment, applying quality, innovation and sustainability in everything we do.
LaInnovation is what distinguishes a leader from others.
Our third PRISMA value that defines the current status of our Group is Innovation, a value that has been fundamental in the growth experienced by Martínez Hermanos since its inception and which to this day continues to be a key piece when planning the strategy of the business. Without a doubt, the ability to adapt to market circumstances and to innovate in order to continue offering the best services is part of our DNA.
We believe that innovating goes beyond the creation of new brands or companies, or applying digitization in internal and external processes to continue advancing; or even to create own innovation projects and for third parties. Innovating goes beyond improving and evolving both "on" and "off line". To innovate is to be alive as a company.
Innovation is the “now” of the company, but it is also part of our strategic expansion plan, since we will continue betting on new brands, associations and processes that allow us to improve and continue being leaders in multiple commercial sectors; not surprisingly, every word included in the PRISMA values is part of the soul of the Martínez Group.